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Business View

This section enables analysis of the site's business-related metrics. To access it, open the main menu and select Business Data:

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Prerequisites:

  • a Business, Full, or Enterprise DEM license.
  • synchronization of your DEM account with your Google Analytics account.

The key benefits provided by the Business view are:

  • an accurate (minute-by-minute), historical measurement of business metrics from Google Analytics 4 or Matomo. For example, the timeline of page views per minute recorded on the site is particularly valuable when correlated with site response times. This typically answers the question “is the slowdown related to a recent traffic spike?” quickly. If the site slows down during a traffic spike, you'll observe simultaneous increases in both metrics, which are visually overlaid in DEM.
  • measurement of conversion losses and gains related to technical incidents and slowdowns on the site.
  • a ranked list of pages that need performance improvements and that have the greatest potential impact if optimized. To calculate this, DEM analyzes the traffic each page generates together with each page's response times. The result is a summary table expressing potential gains in additional annual revenue.